How To Make Your Food Famous: A Masterclass in Sharing Your Food Online
Overall Ranking 5) Maybe SKIP
What is the book about?
Kimberly Espinel's How to Make Your Food Famous: A Masterclass in Sharing Your Food Online advertises itself as a comprehensive guide that tackles a modern culinary question: how do you translate your love of cooking into a successful online presence? This book promises a deep dive into the practical skills needed to build a food brand, covering everything from finding your unique voice to mastering the art of food photography. for aspiring and established food creators who want to build a sustainable and authentic digital platform.
The author, Kimberly Espinel, is a recognized expert in this field. She is a seasoned food photographer and stylist but also as a teacher through her popular "Eat, Capture, Share" podcast and her online courses. Espinel promises to provide a detailed, step-by-step approach to topics like developing a unique brand, finding your audience, and creating high-quality visual content. Her practical guidance offers a realistic and achievable path for anyone looking to make a meaningful impact with their food online.
Would I recommend reading it?
Upon diving into How to Make Your Food Famous, the first thought that comes to mind is that the title might be a touch ambitious. While it's marketed as a "masterclass," the content feels more like an introductory overview, which can lead to a sense of being over-promised and under-delivered. The book is undeniably beautiful, filled with stunning photography and eye-catching design, but the substance within is often surface-level advice.
What makes this feel more pronounced is the book's layout. I did not vibe with her design choice to sprinkle her writings between one-page essays from various popular Instagrammers. As a result, you rarely get to read more than a few consecutive pages from Kimberly Espinel herself. This fragmented approach prevents the book from building momentum or diving into the kind of detailed, hands-on masterclass material the title suggests. In short, it felt like they broke up the author's own text too often.
This is not to say that the blurbs from the bloggers, vloggers, and Instagrammers weren't filled with authentic, genuine advice. But the substance within is often surface-level advice that a determined creator could likely find with a few hours of research online. Some of the topics included "be consistent", "find your niche" and "take good pictures". It's the surface level explanations that make me feel that this book isn't so much a masterclass and more of good encouragement and general tips.
Here is a little something to get you to understand what you can expect. This book is 152 pages not including the index or acknowledgements.
35% of the book (52 pages) are photographs of food from
35% of the book (53 pages) are written by the book's author
30% of the book (46 pages) are one-page essays from various popular Instagrammers
Ultimately, this book may not be for someone already deep into their food-blogging journey. However, it serves a different, and still very valuable, purpose. It’s an excellent starting point for the absolute beginner who wants a beautifully packaged, curated collection of generic advice and inspiration from a variety of voices. Think of it less as a masterclass and more as a friendly, encouraging introduction to the world of online food content. It just won't be the comprehensive technical guide that its title implies.
Books to Bowls OUT!
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